How Millennials are Ruining Market Research
Just kidding! As researchers, we love millennials—and here’s why you should, too. Yes, the “millennials ruin everything” trope is getting pretty tired and clichéd. However, after reading yet another article on the subject (this time focusing on how younger drivers are...
Special Series on Feature Prioritization: Part Two
Understanding and Maximizing Your Use of Kano Analysis The most common trade-off analyses, MaxDiff and conjoint, are excellent techniques for quantifying feature preferences, but don’t always tell the whole story. Features have nuances, and often the calculated...
How Secure is YOUR Research Data?
Five questions to determine if your vendor has your security interests in mind Data security, as it pertains to both your company’s critical market research data and the personally identifiable information (PII) in your customer and prospect lists, is coming under...
Special Series on Feature Prioritization: Part One
Five Questions to Determine if MaxDiff is Right for Your Study As researchers, we often face the challenge of determining how best to prioritize, optimize, or bundle features. With so many factors to consider, from both the feature design and survey...
When did “intercept” become a bad word?
We get it: with so much primary and secondary data at our fingertips these days, with so many creative and interactive online approaches, with panel targeting honing in on lower and lower incidence groups, the idea of an intercept can seem… old-fashioned. Why navigate...
Why survey design is like pulling teeth
Most people don’t rely on their own personal knowledge of dentistry to conduct dental exams and treatments as part of their overall health maintenance; instead, they go to a dentist. Similarly, most businesses don’t count survey design as a core competency, but they...