by Jakob Lahmers | Mar 1, 2018 | Analyses
Understanding and Maximizing Your Use of Kano Analysis The most common trade-off analyses, MaxDiff and conjoint, are excellent techniques for quantifying feature preferences, but don’t always tell the whole story. Features have nuances, and often the calculated...
by Jakob Lahmers | Oct 10, 2017 | Analyses
Five Questions to Determine if MaxDiff is Right for Your Study As researchers, we often face the challenge of determining how best to prioritize, optimize, or bundle features. With so many factors to consider, from both the feature design and survey...
